Commercial growth for ambitious MSPs and technology vendors. Not more marketing activity. Actual growth.
Twenty-five years inside the UK IT channel - Microsoft, Ingram Micro and the UK's leading MSP community
EXPERIENCE ACROSSMICROSOFT
NETWORK GROUP
INGRAM MICRO
THE MSP GROWTH HUB
Why MeMost marketing fails MSPs and vendors not because the tactics are wrong but because the tactics were chosen before anyone asked the right questions.
I believe marketing should start with diagnosis, not deliverables. With strategy, not social posts. With a deep understanding of your specific business, not a template built for someone else's.
I’m the senior channel marketing brain your business needs - exactly when it needs it.
Who I work with
Ambitious MSPs
You've built a solid business, mostly on referrals, but you know the next level of growth won't come from doing more of the same. You know you need to market more consistently, but between running the business, looking after clients and leading your team, marketing always ends up at the bottom of the list.
The problem isn't that you don't know what to do. It's that you don't have the senior thinking or the bandwidth to do it properly.
I work with growth-stage MSPs who are ready to replace referral dependency with something more intentional. I don't sell content calendars or social media packages. I start with strategy, ask the commercial questions your marketing has probably never been asked, and build a clear plan for growth that your team can actually execute.
I work with MSPs who are:
Ready to grow beyond referrals
Building or repositioning their security/MSSP practice
Preparing for acquisition or investment
Ambitious about market leadership in their region or vertical
Technology Vendors
You've built something great in the US. Now you need to make it land in the UK - and you're finding that what worked at home isn't cutting through here.
The UK MSP channel runs on trust and community. Vendors who try to copy-paste their US playbook invest in the wrong programmes, activate the wrong partners, and wonder why traction stalls.
I've spent six years inside the UK's leading MSP community, not as a vendor trying to sell into it, but as the person who built it commercially. I know which MSPs are the right fit for your solution, how to make introductions that land, and why your message needs to sound different on this side of the Atlantic.
I help vendors:
Build genuine commercial traction in the UK market
Localise partner programmes that were built for a different market
Access the right-fit MSPs through trusted introductions
Develop community and event-led engagement strategies that actually work
Some things I’ve done
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![Two men in formal attire sitting across from each other at a small round table during an interview or discussion, with professional camera equipment set up around them, branded backdrop with text, all within a spacious, well-lit conference room with patterned carpet and high ceiling.]()
Network Group
Appointed during COVID to lead commercial marketing for the UK's leading MSP community. Scaled marketing income nearly 5x, delivering results more than two years ahead of the strategic plan and contributing over 50% of total organisational revenue. Built four flagship national events that became must-attend in the channel, and elevated vendor engagement to the highest levels in the Group's 30-year history.
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![Stack of Microsoft Surface Pro 4 boxes wrapped in holiday-themed packaging with snowflakes and a red ribbon design.]()
Microsoft UK · Opening Closed Doors
Tasked with converting Apple-loyal resellers - partners who had no interest in a Microsoft conversation - into active Surface advocates. The approach was unconventional. The results speak for themselves: 40% response rate, 8 x 1:1 meetings with Apple’s Top Tier partners, and more than $1 million in incremental revenue in the following quarter.
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![At a trade show booth for The MSP Growth Hub, with two smiling people standing in front, a spinning prize wheel, a TV screen, and banners promoting scaling MSPs to £1M, with branding and technology displays.]()
The MSP Growth Hub · Channel & Event Manager
Working with Stuart Warwick and Ian Luckett since August 2020 - one of my first freelance clients, and still going. I work across their events programme, podcast, website, social media and channel communications. Seven years of consistent delivery for one of the UK's leading MSP coaching businesses. This is what fractional marketing support actually looks like in practice.
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![Woman holding a sign that says '5% Public Sector Discount' standing in front of a wanted poster background.]()
Ingram Micro · HP 'Wanted' Campaign
Built a bold, channel-wide campaign to establish HP ProCurve as a serious SMB networking player - generating over 200 new resellers and winning UK Business Manager of the Year. HP described it as ‘best in class’.
How we can work together
My service is bespoke to every business I work with. Here are some of the ways we can work together.
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Need senior marketing leadership without the full-time cost?
Senior marketing leadership without the full-time hire. I embed in your business, own the strategy, and take accountability for commercial outcomes, not just activity. For MSPs and vendors who need a trusted partner, not another supplier. Typically 4 - 12 days per month.
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Want events that actually build commercial relationships, not just fill a room?
From strategy through to on-site delivery, I make events work commercially, not just logistically.
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Have a specific project that needs senior thinking and experienced delivery?
Sometimes you need someone excellent for a specific job, not an ongoing partner. I take on a small number of projects each year - brand positioning, partner programme review, go-to-market planning, content strategy, one-off events. Scoped individually. Get in touch to discuss what you need.
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Know your marketing isn't working but not sure why?
A 6–8 week diagnostic and strategy engagement for MSPs ready to get serious about growth. We start with a full commercial marketing audit, identify where your biggest opportunities lie, and build a 90-day action plan your team can execute immediately. Priced as a project.
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Trying to crack the UK MSP market but not getting traction?
A focused engagement for technology vendors entering the UK market. I audit your current approach, identify the right MSP partners for your solution, develop a localised go-to-market strategy, and make warm introductions to the right community. Priced as a project.
Ready to talk?
Or email me directly: hello@mariedevlin.co.uk
Whether you're an MSP ready to take growth seriously, or a vendor trying to crack the UK market, the best place to start is a conversation.
No pitch. No pressure. Just an honest chat about where you are and whether I can help.